🎯 MK 3010 Complete Study App

All 15 chapters · 176 practice questions · 100 flashcards

Final Exam
May 1, 2026
Taking It
Friday · 7–9 PM
Format
50 MC · 75 min
Final Exam Chapters
13, 15, 16, 17, 18
Worth
16 pts (16% of grade)
📅 Study Plan — 5 Days to Exam
—
until exam
Course Chapters
Chapter 1
Marketing's Value
10 questions · Marketing concept, Macro/Micro
Chapter 2
Marketing Strategy Planning
10 questions · 4Ps, Target Market, CLV
Chapter 3
Market Environment
10 questions · Competition, PEST, Advantage
Chapter 4
Segmentation & Positioning
10 questions · Segmenting, Targeting, Positioning
Chapter 5
Consumer Behavior
10 questions · PSSP, Attitudes, Problem-solving
Chapter 7
Marketing Research
10 questions · MIS, Primary/Secondary, Big Data
Chapter 8
Product Planning
10 questions · Product classes, Branding, Warranty
Chapter 9
Product Life Cycle
10 questions · PLC stages, Innovation, New products
Chapter 10
Place / Channels
10 questions · Channels, Distribution intensity, VMS
Chapter 12
Retailers & Wholesalers
10 questions · Retail types, Wheel of retailing
⭐ Final Exam Chapters (May 1)
⭐ FINAL EXAM
Chapter 13
Intro to IMC
20 questions · AIDA, Push/Pull, Adoption Curve + 5 Prof Qs
⭐ FINAL EXAM
Chapter 15
Advertising & Sales Promotion
21 questions · Ad types, Digital, Sales Promo + 5 Prof Qs
⭐ FINAL EXAM
Chapter 16
Earned, Owned & Social Media
20 questions · Paid/Earned/Owned, Sportwear + 5 Prof Qs
⭐ FINAL EXAM
Chapter 17
Pricing Objectives & Policies
20 questions · Objectives, Discounts, Skimming + 5 Prof Qs
⭐ FINAL EXAM
Chapter 18
Price Setting in the Business World
20 questions · Markup, Break-even, Marginal + 5 Prof Qs
🎯 Dr. Lohtia's Actual Exam Questions
🎯
Professor's 25 Sample Questions
The exact questions from Dr. Lohtia's sample exam — Ch 13, 15, 16, 17, 18
📝
Full Practice Quiz
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Flashcards
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